I created dozens of characters for companies for their children’s promotions – mostly, fast-food and casual dining restaurants, each with a different focus and feel. Some characters were for a monthly promotion and others continued for years.  Whataburger’s Whatapals, for example, lasted for nearly a decade with premiums (comic books, action figures, cars, puzzles, games, etc) each month.  This also included in-store signage, websites and costumed characters.